Wednesday 1 August 2018

Understanding the Age of Information



Neil Postman (1985), Amusing ourselves to death, Penguin books, New York, pp.184

Neil Postman’s classic manifesto on the influence of television on popular culture, written in the 1980s, speaks directly to our world today that is inundated with information. What is fascinating about this work is the uncanny precision with which the author imagines the future standing on the cusp of the internet revolution. The basic premise of his argument is that there are two alternatives possible for the us, as the next waves of technology wash us over- Orwellian dystopia or Huxleyan trivial future.

In his most famous book 1984, George Orwell vividly anticipated a new captive culture that was subjected to constant surveillance and control, resulting in a world imprisoned in externally-manifested oppression. On the other hand, Aldous Huxley’s Brave New World imagined a new generation with an infinite appetite for distraction which was eventually reduced to passivity and egoism. As we reflect on the seven waves of digital revolution that has given us machine learning and internet-of-things (where even ordinary objects are imbued with a semblance of ‘intelligence’), we seem to be increasingly staring at a Huxleyan universe.

The great transformation
The book is divided into two parts. In the first section, Postman discusses the characteristics of the enormous revolution through which we are living. In the second part, the author examines various spheres of life that has metamorphosed, thanks to new media. Using an American centric vantage point, Postman analyzes the totalitarian manner in which television progressively transformed the way we understand and interpret information. The first two chapters give a sketch of how the new medium created a new metaphor (way of using language) and epistemology (way of knowing). In a trenchant comparison, he contrasts what visual medium has creatively destroyed that the typographic world of the printing press had given us earlier. His analysis prods us to think about how the internet has disrupted a world that was governed by visual media.

To begin with, the speed, quantity and quality of information has changed and so has the need for relevance, positionality and coherence. It seems that standard setting by experts and counsel from experience is increasingly irrelevant as the entire world is reduced to millions of data points and machines can decipher patterns that we cannot. Furthermore, democratization of the digital universe has ensured that we are not required to have eligibility of entry or membership or even purpose when we inhabit the internet world. The need for well-thought out exposition seems to be over and with it an appetite for public discourse. Consequently, appreciation of silence, ability for reasoned arguments and adherence to self-imposed restraint are becoming rare qualities. The fragmentation of information with no attention to sequencing, meaning, value and scale leads to the generation of an immense amount of information packs that momentarily invade our lives incoherently and chaotically. As a result, we become the product and consumers of the information age.

There are several ways to get introduced to the theme of how digital technology affects various facets of our life. It is important and urgent that we educate ourselves through the well-thought of arguments of others who know more than we do and have patiently examined these questions vigorously. Jaron Lanier’s (the father of virtual technology) You are not a Gadget is an excellent introduction to the philosophy of what it means to be ‘encapsulated’. Oxford Professor Victor Mayor-Schรถnberger’s (co-authored with Kenneth Cukier) Big Data gives a comprehensive description of the specific challenges and actionable points that we can take as we step into new realities. The books and articles of Eric Brynjolfsson and Andrew McAfee present a mainstream perspective that excitedly anticipates the future in a digitally immersed world. Garry Kasparov’s part-memoir Deep Thinking evaluates how humans can thrive in an age of artificial intelligence. But a great primer is still Postman’s manifesto that helps us to understand when technology becomes a medium of culture and how it transforms our minds. In a style that is crisp with arguments that are cogent, Postman appeals to our reason and rationality and delivers his fare with wit and wisdom. An absolutely delightful and important book for our times!